---
title: "Adapting to a New Wave: Why Retailers Must Prioritise Older Shoppers"
description: The growing over-65 demographic has unique needs. Retailers can enhance their experience and build loyalty by going beyond basic accessibility.
---

[Our latest thoughts on the issues and solutions in customer experience.](https://www.retailcx.ie/our-latest-thoughts-on-the-issues-and-solutions-in-customer-experience)

# [Adapting to a New Wave: Why Retailers Must Prioritise Older Shoppers](https://www.retailcx.ie/our-latest-thoughts-on-the-issues-and-solutions-in-customer-experience/why-retailers-must-prioritise-older-shoppers)

 Written by [Mark Gould](https://www.retailcx.ie/our-latest-thoughts-on-the-issues-and-solutions-in-customer-experience/author/mark-gould) | Nov 13, 2024 4:27:33 PM

[View full post](https://www.retailcx.ie/our-latest-thoughts-on-the-issues-and-solutions-in-customer-experience/why-retailers-must-prioritise-older-shoppers)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Gould"
  },
  "dateModified" : "2024-11-13T16:29:00.566Z",
  "datePublished" : "2024-11-13T16:27:33Z",
  "headline" : "Adapting to a New Wave: Why Retailers Must Prioritise Older Shoppers",
  "image" : {
    "@type" : "ImageObject",
    "height" : 694,
    "url" : "https://www.retailcx.ie/hubfs/Older%20Shopper.png",
    "width" : 1379
  },
  "mainEntityOfPage" : "https://www.retailcx.ie/our-latest-thoughts-on-the-issues-and-solutions-in-customer-experience/why-retailers-must-prioritise-older-shoppers",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://f.hubspotusercontent-eu1.net/hubfs/27204442/logo-transparent-png.png",
      "width" : 72.158745
    },
    "name" : "Mark@RetailCX"
  }
}
```